Google Trends in the territories: December 2023

Welcome back to our monthly series examining the top Google Trends in Puerto Rico, Guam, the United States Virgin Islands, American Samoa, and the Northern Mariana Islands.

Trends data is an unbiased sample of Google search data. It’s anonymized (no one is personally identified), categorized (determining the topic for a search query), and aggregated (grouped together). Each month we’ll embed the direct data tables from Google so you can dig in deeper and learn more about each topic and the levels of interest over time. We will also mention the top rising queries, which are those with the biggest increase in search frequency since the last time period.

Puerto Rico

Rising topics: New Year, Carolina, December, Humacao, and The Lego Group.

Guam

Rising topics: New Year, Newspaper, December, Christmas, and 2024.

US Virgin Islands

Rising topics: Macy’s, The Virgin Islands Consortium, The Home Depot, Peplos, and Sword-and-sandal.

American Samoa

Rising topics: New Year, ESPN, Korean drama, Google Search, and Dallas Cowboys Pro Shop.

Northern Mariana Islands

Rising topics: New Year, Gallon, Grand Theft Auto, Bar, and Commonwealth Utilities Corporation Customer Service.

Islanders of the US territories closed out 2023 with a big focus on the next year and entertainment, as to be expected given the downtime around the holidays.