Google Trends in the territories: July 2023

Welcome back to our monthly series examining the top Google Trends in Puerto Rico, Guam, the United States Virgin Islands, American Samoa, and the Northern Mariana Islands.

Trends data is an unbiased sample of Google search data. It’s anonymized (no one is personally identified), categorized (determining the topic for a search query), and aggregated (grouped together). Each month we’ll embed the direct data tables from Google so you can dig in deeper and learn more about each topic and the levels of interest over time. We will also mention the top rising queries, which are those with the biggest increase in search frequency since the last time period.

Puerto Rico

Rising topics: Sound of Freedom, Barbie, July, Caribbean Cinemas, and Female.

Guam

Rising topics: Barbie, July, Face, Golf, and Music.

US Virgin Islands

Rising topics: Wimbledon, Mega Millions, July, Powerball, and Ice.

American Samoa

Rising topics: Price, Sound of Freedom, Blue, Chicken, and Chord.

Northern Mariana Islands

Rising topics: 2024, Barbie, Piano, July, and Microsoft Excel.

July was all about entertainment and sports in the territories. Interestingly the Barbenheimer phenomenon didn’t fully reach the insular areas, with only the Barbie movie registering among the top searches; Instead of Oppenheimer, Sound of Freedom was a breakout search term in Puerto Rico and American Samoa.