Google Trends in the Territories cover image. Photo credit: Image by Pasquines
Welcome back to our monthly series examining the top Google Trends in Puerto Rico, Guam, the United States Virgin Islands, American Samoa, and the Northern Mariana Islands.
Trends data is an unbiased sample of Google search data. It’s anonymized (no one is personally identified), categorized (determining the topic for a search query), and aggregated (grouped together). Each month, we’ll collect the top topics from Google so you can dig in deeper and learn more about each topic and the levels of interest over time. We will also mention the top rising topics, which are those with the biggest increase in search frequency since the last time period.
In May 2025, Mother’s Day, basketball, and gardening topped Google searches across the United States territories, showing local interests as a blend of family celebrations, playoff excitement, and seasonal curiosity.
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